Best Shopify Apps Marketing (2025 Roundup)

in General · 5 min read

Trustoo Pop up Email Marketing icon

Top shopify apps marketing for email, SMS, WhatsApp, and popups. Ratings, pricing tiers, and quick verdicts to help merchants choose.

This roundup covers the top shopify apps marketing merchants use to build email and SMS lists, recover carts, and run campaigns. It is aimed at Shopify store owners and marketers deciding which marketing app to add or test.

Below you will find a concise comparison table followed by individual app profiles, selection criteria, common mistakes, FAQs, and direct links to each app listing.

RankAppBest ForRatingReviewsPricingNotable
1Trustoo Pop up Email MarketingPopups to grow email/SMS lists57104Free plan availableCreate SMS or email pop ups with discounts to grow your marketing list
2Wa : WhatsApp Marketing & ChatRecover abandoned carts via WhatsApp538$0.01; $17.99/mo; $17.99; $0.01Automate personalized WhatsApp messages and track results
3Klaviyo: Email Marketing & SMSPersonalized email and SMS campaigns4.72565$15/mo; $15; $20/mo; $20Improve marketing ROI with templates for personalized campaigns
4Mailchimp Email SMS MarketingNewsletters, retargeting, abandoned cart emails4.6738$13/mo; $13; $13; $20/moSync customers, products, and order data for targeted campaigns
5Omnisend Email Marketing & SMSOmnichannel ecommerce campaigns and popups4.82803$1; $16/mo; $16; $1Ecommerce marketing platform used by 90K brands
6Shopify EmailBuilt-in branded email campaigns4.72397$1Create branded emails in minutes with drag-and-drop editor
7Seguno Email MarketingEmail automation inside Shopify admin4.8674$35/mo; $35; $215/mo; $215Create, automate, and track emails from Shopify Admin
8Learn more Opens in new windowFinding apps and app store help00Find apps to use with your Shopify store from the Shopify app store

1) Trustoo Pop Up Email Marketing

Trustoo Pop up Email Marketing

EcomSend: Create SMS or email pop ups with discounts to grow your marketing list, retain exit intent and convert leads, and integrate with other marketing apps.

  • Best for: Popups to grow email/SMS lists
  • Pricing: Free plan available
  • Rating/Reviews: 5 / 7104

Verdict: Strong choice if your priority is list building via popups and exit intent offers. The large review count indicates wide adoption.

2) Wa :

WhatsApp Marketing & Chat

Wa : WhatsApp Marketing & Chat

Boost your Shopify store’s sales by recovering abandoned carts with Coco. Automate personalized WhatsApp messages and track results easily.

  • Best for: Recovering abandoned carts via WhatsApp
  • Pricing: $0.01; $17.99/mo; $17.99; $0.01
  • Rating/Reviews: 5 / 38

Verdict: Useful for stores that can legally and effectively message customers on WhatsApp; suitable for focused cart recovery workflows.

3) Klaviyo:

Email Marketing & SMS

Klaviyo: Email Marketing & SMS

Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms campaigns.

  • Best for: Personalized email and SMS campaigns
  • Pricing: $15/mo; $15; $20/mo; $20
  • Rating/Reviews: 4.7 / 2565

Verdict: Enterprise-capable features for segmentation and automation make Klaviyo a top pick for stores focused on data-driven lifecycle marketing.

4) Mailchimp Email SMS Marketing

Mailchimp Email SMS Marketing

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagement emails.

  • Best for: Newsletters, retargeting, abandoned cart automation
  • Pricing: $13/mo; $13; $13; $20/mo
  • Rating/Reviews: 4.6 / 738

Verdict: Well suited for merchants who want easy sync to social retargeting and classic newsletter workflows; solid middle-ground option.

5) Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS

Omnisend - ecommerce marketing platform used by 90K brands. Send email marketing, newsletters & SMS campaigns. Grow your email lists with popups & sign-up forms.

  • Best for: Omnichannel ecommerce campaigns and popups
  • Pricing: $1; $16/mo; $16; $1
  • Rating/Reviews: 4.8 / 2803

Verdict: Omnisend is a good fit for merchants who want integrated email, SMS, and popup features with prebuilt ecommerce workflows.

6) Shopify Email

Shopify Email

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more.

  • Best for: Built-in branded email campaigns
  • Pricing: $1
  • Rating/Reviews: 4.7 / 2397

Verdict: Best for merchants who prefer a simple, integrated email tool inside Shopify without a complex external platform.

7) Seguno Email Marketing

Seguno Email Marketing

Seguno lets you create, automate, and track your emails from one easy, affordable email marketing platform for Shopify, right inside your Admin.

  • Best for: Email automation inside Shopify admin
  • Pricing: $35/mo; $35; $215/mo; $215
  • Rating/Reviews: 4.8 / 674

Verdict: Designed for merchants who want email automation embedded in Shopify Admin with straightforward pricing tiers.

8) Learn More Opens in New Window

Find apps to use with your Shopify store from the Shopify app store or other sources.

  • Best for: Finding apps and app store help
  • Pricing:
  • Rating/Reviews: 0 / 0

Verdict: This help page is for merchants who need guidance on finding and evaluating apps on the Shopify App Store.

How to Choose

  • Define your primary marketing goal: list growth, cart recovery, newsletters, or omnichannel messaging.
  • Check channel support: email, SMS, WhatsApp, and popup capabilities.
  • Review pricing tiers versus expected list size and message volume.
  • Confirm integrations with your store, analytics, and CRM.
  • Test deliverability and templates with a small campaign before scaling.

Common Mistakes

  • Choosing a tool based only on a single feature instead of overall fit for your workflows.
  • Ignoring deliverability and segmentation capabilities when selecting an email platform.
  • Underestimating costs tied to subscriber counts or message volume in pricing tiers.
  • Not complying with channel rules (for example WhatsApp policies) before running campaigns.

FAQ

Which App is Best for List Building with Popups?

Trustoo Pop up Email Marketing and Omnisend both emphasize popups and sign-up forms. Trustoo highlights popups focused on SMS and email list growth, while Omnisend pairs popups with omnichannel campaigns.

Do These Apps Support SMS and Email Together?

Yes. Klaviyo, Omnisend, and Trustoo Pop up Email Marketing support both email and SMS to various degrees. Review each app’s pricing tiers and SMS features to confirm fit for your volume.

Can I Recover Abandoned Carts with Whatsapp?

Yes. Wa : WhatsApp Marketing & Chat is positioned to recover abandoned carts by automating personalized WhatsApp messages and tracking results. Make sure you follow WhatsApp messaging policies.

Is Shopify Email Sufficient for Merchants Starting Out?

For many small merchants, Shopify Email provides quick, branded campaigns with product links from within Admin. If you need advanced segmentation or omnichannel automation, consider Klaviyo or Omnisend.

How Should I Evaluate Pricing Tiers?

Match pricing tiers to your projected subscriber counts and message frequency. Check monthly flat fees versus per-message or per-subscriber charges and calculate a 30- to 90-day cost projection based on expected growth.

Sources & Citations

  • Trustoo Pop up Email Marketing
  • Wa : WhatsApp Marketing & Chat
  • Klaviyo: Email Marketing & SMS
  • Mailchimp Email SMS Marketing
  • Omnisend Email Marketing & SMS
  • Shopify Email
  • Seguno Email Marketing
  • Learn more Opens in new window

Further Reading

Sources & Citations

Tags: marketing email sms popups shopify-apps-marketing
Jamie

About the author

Jamie — Founder, Profit Calc (website)

Jamie helps Shopify merchants build profitable stores through data-driven strategies and proven tools for tracking revenue, costs, and margins.

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