Best Shopify Marketing App - Top 12 Picks

in MarketingApps · 7 min read

A concise roundup of the best Shopify marketing apps for email, SMS, popups, push, and affiliate programs to grow sales and retain customers.

This roundup covers the top Shopify marketing apps for email, SMS, popups, push, back-in-stock alerts, and affiliate programs. It is aimed at merchants who want practical options to grow lists, recover carts, and drive repeat revenue.

Apps below are ranked by presence and reviews on the Shopify App Store and include icons, screenshots, pricing, and short verdicts to help you pick the right tool.

RankAppBest ForRatingReviewsPricingNotable
1!App Icon Trustoo Pop up Email MarketingPopups & list growth⭐⭐⭐⭐⭐7097Free plan availableSMS or email pop ups, exit intent
2!App Icon Klaviyo: Email Marketing & SMSAdvanced segmentation & automation⭐⭐⭐⭐☆2560$15/moEmail + SMS templates and personalization
3!App Icon Mailchimp Email SMS MarketingNewsletters and retargeting⭐⭐⭐⭐☆745$13/moSyncs customers, products, orders
4!App Icon Omnisend Email Marketing & SMSE-commerce automations & popups⭐⭐⭐⭐⭐2807$1Popups, automation, email + SMS
5!App Icon Shopify EmailSimple branded emails inside Shopify⭐⭐⭐⭐☆2418$1Drag-and-drop editor, product-focused templates
6!App Icon Seguno Email MarketingEmail inside Shopify admin⭐⭐⭐⭐⭐675$35/moBuilt for merchants who prefer admin-based workflows
7!App Icon Sendvio: Email Marketing & SMSAll-in-one email, SMS, popups⭐⭐⭐⭐⭐174$1.00Ready-made automations and templates
8!App Icon Shopify FormsFree lead capture forms⭐⭐⭐⭐☆403Free plan availableSeamless Shopify integration
9!App Icon PushOwl/Brevo: Email,Push,SMSWeb push + email + SMS⭐⭐⭐⭐⭐1573$19/moPush notifications plus email suite
10!App Icon TxtCart: SMS Marketing & AIConversational SMS with AI⭐⭐⭐⭐⭐249$29/moAI-driven abandoned cart recovery
11!App Icon Back In Stock,Notify Me: KbiteBack-in-stock alerts⭐⭐⭐⭐⭐2885$5/moEmail, SMS, and push restock alerts
12!App Icon UpPromote Affiliate MarketingAffiliate & referral programs⭐⭐⭐⭐⭐2720$29.99/moBuild and manage affiliate programs

1) Trustoo Pop Up Email Marketing

!Trustoo Pop up Email Marketing Icon

!Trustoo Pop up Email Marketing Screenshot

EcomSend: Create SMS or email pop ups with discounts to grow your marketing list, retain exit intent and convert leads, and integrate with other marketing apps.

Short verdict: Strong choice for list growth with high review volume and a free plan to test popups, exit intent, and discount capture.

2) Klaviyo:

Email Marketing & SMS

!Klaviyo: Email Marketing & SMS Icon

Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms campaigns.

Rating: ⭐⭐⭐⭐☆ (4.7/5) Reviews: 2560

Pricing: $15/mo | $15 | $20/mo | $20 (tiers listed verbatim)

Short verdict: Powerful platform for merchants ready to invest in personalized automation and analytics.

3) Mailchimp Email SMS Marketing

!Mailchimp Email SMS Marketing Icon

Sync customers, products, and order data to nurture customers with Mailchimp newsletters, social retargeting, automated abandoned cart or re-engagement emails.

Rating: ⭐⭐⭐⭐☆ (4.6/5) Reviews: 745

Pricing: $13/mo | $13 | $13 | $20/mo (tiers listed verbatim)

Short verdict: Good for brands that already use Mailchimp or want integrated social retargeting and newsletters.

4) Omnisend Email Marketing & SMS

!Omnisend Email Marketing & SMS Icon

Omnisend - ecommerce marketing platform used by 90K brands. Send email marketing, newsletters & SMS campaigns.

Rating: ⭐⭐⭐⭐⭐ (4.8/5) Reviews: 2807

Pricing: $1 | $16/mo | $16 | $1 (tiers listed verbatim)

Short verdict: Solid e-commerce-focused option with helpful templates and automation for stores of all sizes.

5) Shopify Email

!Shopify Email Icon

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and…

Short verdict: Best for stores that want quick, integrated email sends without a steep learning curve.

6) Seguno Email Marketing

!Seguno Email Marketing Icon

!Seguno Email Marketing Screenshot

Seguno lets you create, automate, and track your emails from one easy, affordable email marketing platform for Shopify, right inside your Admin.

Rating: ⭐⭐⭐⭐⭐ (4.8/5) Reviews: 675

Pricing: $35/mo | $35 | $215/mo | $215 (tiers listed verbatim)

Short verdict: Good choice for stores that prefer admin-native email tools and straightforward automation.

7) Sendvio:

Email Marketing & SMS

!Sendvio: Email Marketing & SMS Icon

!Sendvio: Email Marketing & SMS Screenshot

All-in-one email marketing, SMS, popups, and product reviews for Shopify. Ready-made automations recover carts and drive repeat sales. No-code setup.

Templates.

Rating: ⭐⭐⭐⭐⭐ (4.9/5) Reviews: 174

Pricing: $1.00 | $16/mo | $16 | $144 (tiers listed verbatim)

Short verdict: Compact multi-channel suite with templates and prebuilt automations for fast setup.

8) Shopify Forms

!Shopify Forms Icon

Grow your marketing list and convert new leads with Shopify’s free customizable email capture tool. Works seamlessly with Shopify Email, automation, and more.

Short verdict: Lightweight and free - ideal for basic lead capture and list building.

9) Pushowl/Brevo:

Email,Push,SMS

!PushOwl/Brevo Icon

Get Brevo’s Email Marketing, Web Push Notifications, & SMS Marketing Suite for Shopify- with powerful features like pop ups, newsletters, back in stock, & more!

Rating: ⭐⭐⭐⭐⭐ (4.8/5) Reviews: 1573

Pricing: $19/mo | $19 | $180 | $79/mo (tiers listed verbatim)

Short verdict: Good multi-channel option for merchants focusing on push and re-engagement.

10) Txtcart:

SMS Marketing & AI

!TxtCart Icon

!TxtCart Screenshot

Easily enable conversational SMS marketing to drive more revenue to your store via text messages. 14 days free!

Rating: ⭐⭐⭐⭐⭐ (4.9/5) Reviews: 249

Pricing: $29/mo | $1,000 | $0.010 | $0.045 (tiers listed verbatim)

Short verdict: Strong SMS-first solution with AI features for conversational flows and cart recovery.

11) Back in Stock,notify Me:

Kbite

!Back In Stock,Notify Me: Kbite Icon

!Back In Stock,Notify Me: Kbite Screenshot

Recover lost sales with automated back in stock alerts via email, SMS, and push. Keep customers engaged and drive more restock conversions.

Rating: ⭐⭐⭐⭐⭐ (5/5) Reviews: 2885

Pricing: $5/mo | $5 | $0.02 | $9/mo (tiers listed verbatim)

Short verdict: Excellent at recovering revenue from out-of-stock items with multi-channel alerts.

12) Uppromote Affiliate Marketing

!UpPromote Affiliate Marketing Icon

Build. Manage.

Rating: ⭐⭐⭐⭐⭐ (4.9/5) Reviews: 2720

Pricing: $29.99/mo | $29.99 | $299.90 | $89.99/mo (tiers listed verbatim)

Short verdict: Robust affiliate management for brands that want to leverage partners and advocates.

How to Choose

  • Start with your primary channel: email, SMS, push, or affiliates - pick the app that specializes in that channel.
  • Budget vs scale: choose free/basic options for list building (Trustoo, Shopify Forms) and advanced platforms when you need segmentation and automation (Klaviyo, Klaviyo alternatives).
  • Integration needs: prefer Shopify-native apps for simpler setup (Shopify Email, Seguno) and APIs/exports for custom flows.
  • Feature fit: ensure the app supports popups, automations, and the channels you actually plan to use (email, SMS, push).
  • Test before committing: use free plans or trial months to measure list growth, deliverability, and conversion impact.

Common Mistakes

  • Choosing the flashiest app instead of the one that matches your channel priorities.
  • Not testing deliverability and templates on multiple devices before full campaigns.
  • Over-automating without quality content, which can increase unsubscribes.
  • Ignoring data limits or SMS compliance requirements when scaling.

FAQ

Which App is Best for Beginners Who Want Simple Campaigns?

Shopify Email and Shopify Forms are built for simplicity inside Shopify, making them ideal for merchants who want to create branded emails and capture leads without a steep learning curve.

Do I Need Separate Apps for Email and SMS?

Not necessarily. Several apps (Klaviyo, Omnisend, Sendvio, PushOwl/Brevo) offer both email and SMS in one platform, which simplifies data syncing and cross-channel automations.

Are Popups and Forms Worth Using?

Yes. Popups and forms (Trustoo, Shopify Forms) are cost-effective for growing your email and SMS lists quickly, enabling automated campaigns that recover carts and increase repeat purchases.

How Do I Pick Between Paid and Free Plans?

Evaluate expected ROI: if you can measure incremental revenue from recovered carts or targeted automation, paid plans often pay for themselves. Start on a free tier for list growth and upgrade when segmentation or send volume requires it.

How Important is Deliverability?

Very important. High open and click rates depend on clean lists, good templates, and proper domain authentication. Platforms with stronger deliverability tools and analytics (Klaviyo, Omnisend, Mailchimp) help diagnose issues.

Sources & Citations

  • Trustoo Pop up Email Marketing
  • Klaviyo: Email Marketing & SMS
  • Mailchimp Email SMS Marketing
  • Omnisend Email Marketing & SMS
  • Shopify Email
  • Seguno Email Marketing
  • Sendvio: Email Marketing & SMS
  • Shopify Forms
  • PushOwl/Brevo: Email,Push,SMS
  • TxtCart: SMS Marketing & AI
  • Back In Stock,Notify Me: Kbite
  • UpPromote Affiliate Marketing

Further Reading

Sources & Citations

Tags: shopify marketing email sms popups
Jamie

About the author

Jamie — Founder, Profit Calc (website)

Jamie helps Shopify merchants build profitable stores through data-driven strategies and proven tools for tracking revenue, costs, and margins.

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