Best Shopify Wishlist App

in Shopify · 8 min read

This roundup compares the top Shopify wishlist apps merchants use to capture demand, increase engagement, and convert saved items into sales.

This roundup compares the top Shopify wishlist apps merchants use to capture demand, increase engagement, and convert saved items into sales. It is focused on actionable differences so you can pick the right app for your store size and goals.

Who this is for: store owners who want to add wishlists for guest users, logged-in customers, or to power reminder emails and price-drop alerts. Each app entry includes ratings, pricing tiers, screenshots, and a short verdict.

RankAppBest ForRatingReviewsPricingNotable
1!Swym Wishlist Plus Icon Swym Wishlist PlusPersistent cross-device wishlists and recovery⭐⭐⭐⭐☆ (4.8)1405Plan 1: $19.99/mo; Plan 2: $19.99; Plan 3: $199.99; Plan 4: $59.99/moStrong cross-device bookmarking
2!XB Wishlist Icon XB WishlistLightweight free wishlist for simple stores⭐⭐⭐⭐⭐ (5.0)23Free plan availableFree plan available
3!Swish Icon Swish (formerly Wishlist King)Brands that want demand capture and full-featured wishlist⭐⭐⭐⭐⭐ (5.0)277Plan 1: $19/mo; Plan 2: $19/mo; Plan 3: $19; Plan 4: $190Leading Wishlist solution for ambitious brands
4!Wishlist Hero Icon Wishlist HeroFast install and responsive support⭐⭐⭐⭐☆ (4.7)360Plan 1: $4/mo; Plan 2: $4; Plan 3: $17/mo; Plan 4: $17Automated install for popular themes
5!SWishlist Icon SWishlist: Simple WishlistSimple, low-cost wishlist with global language support⭐⭐⭐⭐☆ (4.9)109Plan 1: $5/mo; Plan 2: $5; Plan 3: $50; Plan 4: $12/moSimple and multilingual support
6!Wishlist Plus by Square Icon Wishlist Plus by SquareQuick setup, guest wishlist without login⭐⭐⭐⭐⭐ (5.0)16Free plan availableNo login required, fast setup
7!Growave Icon Growave: Loyalty & WishlistAll-in-one loyalty, referrals, and wishlist suite⭐⭐⭐⭐☆ (4.8)1198Plan 1: $49/mo; Plan 2: $49; Plan 3: $15; Plan 4: $199/moCombines loyalty and wishlist features
8!Froonze Icon Froonze VIP Loyalty & WishlistLoyalty-first with wishlist functionality⭐⭐⭐⭐⭐ (5.0)223Free plan availableVIP tiers, store credit, works with POS
9!Hulk Icon Hulk Advanced WishlistFeature-rich: share, remind, import wishlist data⭐⭐⭐⭐☆ (4.8)129Plan 1: $4.90/mo; Plan 2: $4.90; Plan 3: $49.99; Plan 4: $14.90/moEmail reminders and guest lists
10!WC Wishlist Club Icon WC Wishlist ClubGuest and multiple wishlists with reminders⭐⭐⭐⭐☆ (4.9)148Plan 1: $4.99/mo; Plan 2: $4.99/mo; Plan 3: $4.99; Plan 4: $9.99/moMultiple wishlist support and auto reminders
11!SE Wishlist Engine Icon SE Wishlist EngineInsights, price drop and restock alerts⭐⭐⭐⭐☆ (4.9)249Plan 1: $7.99/mo; Plan 2: $7.99; Plan 3: $79.99; Plan 4: $14.99/moAuto email, price drop and restock alerts
12!Wishlist Guru Icon Wishlist GuruCustomisable wishlist for international stores⭐⭐⭐⭐☆ (4.9)59Plan 1: $9.99; Plan 2: $5.99/mo; Plan 3: $5.99; Plan 4: $59.99Language support and customization

1) Swym Wishlist Plus

!Swym Wishlist Plus Icon

Enables customers to bookmark their favorite products and pick up where they left off when they return

Rating: ⭐⭐⭐⭐☆ (4.8/5)

Reviews: 1405

Pricing: Plan 1: $19.99/mo | Plan 2: $19.99 | Plan 3: $199.99 | Plan 4: $59.99/mo

Best for: Stores that need robust cross-device bookmarking and persistent wishlists to recover demand across sessions.

Short verdict: Reliable, enterprise-ready wishlist with strong adoption and high review volume. Good fit when you need customers to access wishlists across devices.

2) XB Wishlist

!XB Wishlist Icon

Boost your store’s engagement with XB Wishlist. Save, share, and manage favorite items easily to increase conversions.

Rating: ⭐⭐⭐⭐⭐ (5.0/5)

Reviews: 23

Pricing: Free plan available

Best for: Small stores or startups that want a simple, free wishlist to test demand and drive engagement without monthly cost.

Short verdict: Lightweight and free, ideal for merchants who want wishlist functionality without complexity or spend.

3) Swish (Formerly Wishlist King)

!Swish (formerly Wishlist King) Icon

!Swish Screenshot

Swish is the leading Wishlist solution for Shopify brands with ambition.

Rating: ⭐⭐⭐⭐⭐ (5.0/5)

Reviews: 277

Pricing: Plan 1: $19/mo | Plan 2: $19/mo | Plan 3: $19 | Plan 4: $190

Best for: Brands that want a feature-rich wishlist with growth-focused demand capture and conversion features.

Short verdict: Market-tested wishlist with a focus on scaling brands. Good balance of features and merchant support.

4) Wishlist Hero

!Wishlist Hero Icon

Fast and responsive customer care. Automated install for popular Shopify themes (and help to install for other themes). Works on product, collectio…

Rating: ⭐⭐⭐⭐☆ (4.7/5)

Reviews: 360

Pricing: Plan 1: $4/mo | Plan 2: $4 | Plan 3: $17/mo | Plan 4: $17

Best for: Merchants who want a fast install and responsive support, especially if using a popular Shopify theme.

Short verdict: Affordable and easy to install with solid support. Good for merchants who prioritize setup speed.

5) Swishlist:

Simple Wishlist

!SWishlist: Simple Wishlist Icon

SWishlist revolutionizes the shopping journey with a product wishlist. This powerful tool boosts engagement, drives sales, and empowers customers t…

Rating: ⭐⭐⭐⭐☆ (4.9/5)

Reviews: 109

Pricing: Plan 1: $5/mo | Plan 2: $5 | Plan 3: $50 | Plan 4: $12/mo

Best for: Stores that need a simple, low-cost wishlist with multilingual support and easy customization.

Short verdict: Low-cost and straightforward. A good choice when you want wishlist functionality without complex extras.

6) Wishlist Plus by Square

!Wishlist Plus by Square Icon

Add a Wishlist to your store in seconds. Let customers save products, track what they love, and boost conversions - no customer login required.

Rating: ⭐⭐⭐⭐⭐ (5.0/5)

Reviews: 16

Pricing: Free plan available

Best for: Merchants who want a quick, no-login wishlist that is easy to add and simple for shoppers.

Short verdict: Fast setup and no login required make this ideal for stores that want immediate wishlist capability.

7) Growave:

Loyalty & Wishlist

!Growave Icon

We’re experts in providing loyalty programs, referrals, wishlists, and product reviews to Shopify merchants powering them to increase sales and build trust

Rating: ⭐⭐⭐⭐☆ (4.8/5)

Reviews: 1198

Pricing: Plan 1: $49/mo | Plan 2: $49 | Plan 3: $15 | Plan 4: $199/mo

Best for: Merchants that want wishlist features bundled with loyalty and referral programs.

Short verdict: Powerful if you need loyalty and wishlist together; higher price tiers but broad functionality.

8) Froonze VIP Loyalty & Wishlist

!Froonze VIP Loyalty & Wishlist Icon

Create your own loyalty & rewards program to turn first-time customers into loyal brand advocates. Works with Shopify POS.

Rating: ⭐⭐⭐⭐⭐ (5.0/5)

Reviews: 223

Pricing: Free plan available

Best for: Stores that prioritize loyalty programs but want wishlist features included.

Short verdict: Great option when loyalty is a priority and you want wishlist functionality integrated with rewards.

9) Hulk Advanced Wishlist

!Hulk Advanced Wishlist Icon

Save time with one-click setup customizable wishlist page to share wishlists on socials, gift with guest lists, send email reminders, and import wishlist data.

Rating: ⭐⭐⭐⭐☆ (4.8/5)

Reviews: 129

Pricing: Plan 1: $4.90/mo | Plan 2: $4.90 | Plan 3: $49.99 | Plan 4: $14.90/mo

Best for: Merchants who want sharing, reminders, and data import features in one app.

Short verdict: Feature-rich wishlist with sharing and reminder tools; good for social-driven stores.

10) WC Wishlist Club

!WC Wishlist Club Icon

Wishlist Club, helps customer to save favorite items for later purchases with the help of Guest & Muliple wishlist. Auto wishlist email reminder to boost sales.

Rating: ⭐⭐⭐⭐☆ (4.9/5)

Reviews: 148

Pricing: Plan 1: $4.99/mo | Plan 2: $4.99/mo | Plan 3: $4.99 | Plan 4: $9.99/mo

Best for: Stores that want multiple wishlists per customer plus automated wishlist reminders.

Short verdict: Practical and affordable solution for stores that want multi-wishlist support and reminders.

11) SE Wishlist Engine

!SE Wishlist Engine Icon

Advanced insights into your most engaged customers and their favorite products. Auto email, price drop & restock alerts to convert wishlist products into sales.

Rating: ⭐⭐⭐⭐☆ (4.9/5)

Reviews: 249

Pricing: Plan 1: $7.99/mo | Plan 2: $7.99 | Plan 3: $79.99 | Plan 4: $14.99/mo

Best for: Merchants who want analytics and automated alerts tied to wishlist behavior.

Short verdict: Strong on insights and alerts; useful if you want to turn wishlist interest into timely purchases.

12) Wishlist Guru

!Wishlist Guru Icon

Enhance sales with the best wishlist app for Shopify. Customise, manage & share wishlist in your language with the Best Shopify wishlist app for global stores.

Rating: ⭐⭐⭐⭐☆ (4.9/5)

Reviews: 59

Pricing: Plan 1: $9.99 | Plan 2: $5.99/mo | Plan 3: $5.99 | Plan 4: $59.99

Best for: Global stores that need language support and strong customization.

Short verdict: Good multilingual option with customization aimed at global merchants.

How to Choose

  • Decide scope: guest wishlist only, logged-in persistent lists, or wishlist + loyalty suite.
  • Required features checklist: cross-device sync, email reminders, price-drop alerts, social sharing, multiple wishlists.
  • Budget: compare free or low-cost tiers for testing versus paid plans for advanced automation.
  • Theme compatibility: prefer apps that list automated install for your Shopify theme or offer detailed install help.
  • Data & analytics: choose SE Wishlist Engine or Swym if you need wishlist behavior reports and alerts.

Common Mistakes

  • Installing multiple wishlist apps at once, causing UI conflicts.
  • Overlooking theme install instructions and breaking product pages.
  • Choosing a wishlist without email/price-drop alerts if you want to recover intent.
  • Ignoring mobile UX; many shoppers add to wishlist from mobile.

FAQ

Do Wishlists Increase Sales?

Yes. Wishlists capture purchase intent and let you re-engage shoppers with reminders, price-drop alerts, and targeted emails to convert saved items into sales.

Should I Use a Free Wishlist or Paid App?

Start with a free app to validate demand; upgrade to paid tiers when you need cross-device sync, automations, or analytics that drive repeat conversions.

Do Wishlists Require Customer Accounts?

Not always. Several apps support guest wishlists or no-login saving, while others offer persistent cross-device lists tied to customer accounts.

Can Wishlists Send Automatic Reminders?

Yes. Many apps like Hulk Advanced Wishlist, SE Wishlist Engine, and WC Wishlist Club support auto reminders, price-drop, or restock alerts.

Will a Wishlist Slow Down My Site?

A poorly optimized app can add load time. Choose apps with lightweight code, lazy loading, and good reviews for performance. Test speed after install.

Sources & Citations

  • Swym Wishlist Plus
  • XB Wishlist
  • Swish (formerly Wishlist King)
  • Wishlist Hero
  • SWishlist: Simple Wishlist
  • Wishlist Plus by Square
  • Growave: Loyalty & Wishlist
  • Froonze VIP Loyalty & Wishlist
  • Hulk Advanced Wishlist
  • WC Wishlist Club
  • SE Wishlist Engine
  • Wishlist Guru

Further Reading

Sources & Citations

Tags: shopify
Jamie

About the author

Jamie — Founder, Profit Calc (website)

Jamie helps Shopify merchants build profitable stores through data-driven strategies and proven tools for tracking revenue, costs, and margins.

Optimize Your Store Profits

Try Profit Calc on the Shopify App Store — real-time profit analytics for your store.

Try Profit Calc