Best Shopify Apps for Products Comparison

Best Shopify Apps for Products Overview

The best shopify apps for products help store owners improve product pages, increase conversions, and automate recurring revenue. This comparison looks at six widely used apps across four product-focused categories: social proof and reviews, product customization, post-purchase upsells, and email/SMS marketing. Key decision criteria include impact on conversion rate, ease of installation and theme compatibility, customizability, performance (page speed impact), and total cost of ownership.

me and Loox for reviews; Bold Product Options and Infinite Options for custom product fields and personalization; ReConvert for post-purchase funnels and upsells; Klaviyo for email and SMS product marketing. Each option is evaluated on features, limitations, pricing (monthly), and best-fit use cases.

Quick summary:

• Judge.me: best free-to-midrange review app for most stores that want SEO-friendly reviews and flexible widgets.
• Loox: best for stores that prioritize photo reviews and visual social proof to boost conversion.
• Bold Product Options: best for complex product personalization, conditional logic, and add-ons on high-ticket SKUs.
• Infinite Options: best low-cost option for simple product customization and required fields.
• ReConvert: best for post-purchase upsells and retention tactics with easy drag-and-drop funnel builder.
• Klaviyo: best for data-driven product marketing via segmented email and SMS automation.

Prices shown in this guide are accurate as of June 2024. Always confirm current pricing on each app store listing.

Judge.me Product Reviews

Overview and Positioning

me is a popular reviews app that focuses on delivering SEO-friendly product reviews, rich snippets, star ratings, and automatic review request emails. It is positioned as a cost-effective, developer-friendly solution with many integrations and a robust free tier.

Key Features and Strengths

• Free plan with unlimited review requests, review widgets, and basic features.
• “Awesome” plan ($15/mo) adds features like photo and video reviews, questions and answers, and advanced widgets.
• Structured data (schema.org) for rich snippets and improved Google SERP display.
• Automatic review request emails with customizable templates, and integration with Shopify Orders.
• API and webhook support for custom flows, and built-in integrations with common apps and platforms (Google Shopping, Facebook, Klaviyo).
• Lightweight widgets that typically have minimal impact on page load.

Limitations and Tradeoffs

• Design customization can require CSS tweaks for full visual parity with some themes.
• Photo review functionality is good, but not as visually focused as Loox for gallery-style displays.
• Some advanced automations or enterprise requirements may need custom development or a higher-tier plan.

Pricing and Value

• Free plan: $0/mo (core review capture and display).
• Awesome plan: $15/mo (billed monthly) for advanced features.
• Annual billing options may be available with slight discounts.
• Value: For stores that want SEO benefits and robust review capture without high cost, Judge.me is typically the best ROI.

Best For

• Small to mid-size stores on a budget.
• Merchants prioritizing search visibility and structured data.
• Stores that want a reliable reviews engine without heavy UI frills.

Loox Photo Reviews

Overview and Positioning

Loox is a reviews app that emphasizes visual social proof. The product is built around photo reviews, shoppable review galleries, and automatic photo request flows. Loox targets merchants who rely on lifestyle imagery and visual trust to drive conversions.

Key Features and Strengths

• Photo-centric reviews with attractive grid and carousel widgets.
• Automatic review request emails with incentives (discount codes) to encourage photo submissions.
• Shoppable review galleries and user-generated content (UGC) widgets for homepages and product pages.
• Integrations with Klaviyo, Shopify, and major page builders.
• Built-in options for displaying review stickers and Google Seller Ratings integration.

Limitations and Tradeoffs

• More visually heavy, which can slightly increase page load if not optimized.
• Less flexible on free tier compared to Judge.me; photo features typically require a paid plan.
• Moderation workflow and customization may be less developer-friendly than a review-focused app like Judge.me.

Pricing and Value

• Basic: $9.99/mo - core review capture and small galleries.
• Popular: $29.99/mo - photo reviews, advanced widgets, more automations.
• Advanced: $59.99/mo - large stores, priority support, and advanced customizations.
• Value: High for stores where lifestyle imagery and UGC materially improve conversion rates (fashion, home, beauty).

Best For

• DTC brands that rely on visual identity and influencer imagery.
• Stores with products that photograph well and benefit from lifestyle context.
• Merchants willing to invest to convert UGC into higher average order value.

Bold Product Options

Overview and Positioning

Bold Product Options (by Bold Commerce) is a powerful app for adding customizable options, add-ons, and conditional logic to product pages. It is designed for merchants selling configurable or high-ticket products that require complex option rules.

Key Features and Strengths

• Supports unlimited custom options, radio buttons, checkboxes, swatches, text fields, and file uploads.
• Conditional logic to show or hide options based on previous selections.
• Pricing rules, SKU mapping, and add-on fees that attach to cart line items.
• Integrates with inventory/SKU systems and some subscription tools.
• Strong enterprise-grade support and developer hooks for deep customizations.

Limitations and Tradeoffs

• Can be more expensive than basic options apps; complexity can add to implementation time.
• Some themes or checkout customizations may require developer assistance to display exactly as intended.
• Potentially larger impact on page weight depending on features used.

Pricing and Value

• Starting plan: $19.99/mo (approximate public starting price; check Bold Commerce for current tiers).
• Mid/enterprise tiers: custom pricing depending on feature set and enterprise needs.
• Value: Excellent for stores that need conditional logic and per-option pricing rather than simple custom fields.

Best For

• Merchants selling configurable products with many SKUs or price-affecting options (custom furniture, made-to-order goods).
• Stores that need complex pricing rules or inventory mapping per option.
• Teams with developer resources to refine UX.

Infinite Options by Shoppad

Overview and Positioning

Infinite Options is a lightweight, low-cost app for adding custom fields to products. It targets merchants who need required fields, simple personalization, and text inputs without the complexity and cost of enterprise options apps.

Key Features and Strengths

• Easy-to-use interface to add unlimited custom fields: text, dropdowns, checkboxes, and file uploads.
• Options can be applied globally or per-product.
• Minimal learning curve and fast setup.
• Lightweight code footprint, with limited impact on page speed.

Limitations and Tradeoffs

• No built-in conditional logic or dynamic pricing attached to options.
• Does not create distinct SKUs per option by default; requires manual handling for inventory changes.
• Less suitable when options need to affect pricing or require complex validation.

Pricing and Value

• Flat price: $9.99/mo (Shopify App Store listing).
• Value: Excellent for low-cost personalization, engraving fields, gift messages, or collecting custom text.

Best For

• Small stores that need inexpensive personalization options.
• Merchants who need simple required fields without price changes (e.g., monogramming that is free or charged separately).
• Stores with minimal developer resources who need a plug-and-play solution.

Reconvert Upsell and Cross Sell

Overview and Positioning

ReConvert focuses on the post-purchase experience. It provides a one-page thank-you page builder, order tracking, product recommendations, and one-click post-purchase upsells to increase average order value and retention.

Key Features and Strengths

• Drag-and-drop thank-you page builder with widgets for recommended products, discounts, surveys, and tracking pixels.
• One-click post-purchase upsells that can add products to existing orders (subject to Shopify checkout rules).
• Automated reorder and subscription cross-sell flows.
• Built-in A/B testing for different upsell offers.
• Integrations with Klaviyo and many review apps to display social proof post-purchase.

Limitations and Tradeoffs

• Post-purchase upsells are limited by Shopify API restrictions; some functionality differs between standard and Shopify Plus stores.
• The quantity and types of widgets can add weight to the thank-you page if not optimized.
• Relies on merchant strategy to create relevant offers; poor offers can reduce customer satisfaction.

Pricing and Value

• Free plan: basic thank-you page and widgets.
• Premium plan: $7.99/mo (approximate) - A/B testing, more advanced widgets, priority support.
• Higher tiers for enterprise may have additional monthly fees.
• Value: Strong ROI for stores that can craft targeted post-purchase offers; small fee relative to incremental revenue.

Best For

• Stores focused on increasing LTV and immediate AOV through post-purchase tactics.
• Merchants who already capture email/SMS and want an additional channel to upsell.
• Brands that run frequent promotions and want to automate follow-up offers.

Klaviyo Email and SMS

Overview and Positioning

Klaviyo is a data-first email and SMS marketing platform engineered for ecommerce. It combines customer-level data, advanced segmentation, flow automation, and deep Shopify integration to turn product data into conversion-driving campaigns.

Key Features and Strengths

• Native Shopify integration with product and event data synced in real time.
• Advanced segmentation by purchase behavior, product interest, and lifetime value.
• Prebuilt flows: welcome series, cart abandonment, browse abandonment, product review requests, back-in-stock alerts.
• SMS support and combined email+SMS flows for omnichannel campaigns.
• Flexible templating, A/B testing, and analytics on revenue attribution.

Limitations and Tradeoffs

• Can be expensive as list size grows; pricing scales with contact counts and SMS sends.
• Learning curve for advanced segmentation and flow design.
• Some smaller stores may find simpler tools adequate at lower cost.

Pricing and Value

• Free tier: up to 250 contacts and 500 email sends.
• Paid tiers: example pricing shows $20/mo for small lists (pricing varies by contact count); email+SMS combined billing increases cost.
• For example, 1,000 contacts might start in the $30-$50/mo range; enterprise customers pay hundreds to thousands depending on contact base.
• Value: High for growth-oriented stores that want to leverage product-level data to drive repeat purchases.

Best For

• Stores with repeat purchase potential and a CRM mindset.
• Merchants who want to personalize product marketing at scale.
• Brands that will invest in advanced segmentation and conversion optimization.

How to Choose

Decision checklist (4-5 points):

1. Conversion goal: do you need social proof, personalization, subscriptions, or post-purchase revenue? Pick reviews (Judge.me/Loox) for social proof, product options (Bold/Infinite) for personalization, ReConvert for post-purchase, Klaviyo for lifecycle marketing.
2. Budget: free-to-low ($0-15/mo) versus mid ($15-60/mo) versus enterprise (custom pricing). Judge.me and Infinite Options are low-cost; Loox and Bold sit in the midrange; Klaviyo scales with contacts.
3. Technical complexity: need conditional logic or SKU mapping? Choose Bold. Need plug-and-play fields? Choose Infinite Options or Judge.me.
4. Visual impact vs performance: Loox provides the most visual UGC but can affect page weight; Judge.me is lighter and more SEO-oriented.
5. Growth plan: if you plan omnichannel scaling and segmentation, integrate Klaviyo early; if AOV is the priority, prioritize ReConvert.

Decision tree example:

• Want strong SEO and free reviews -> Judge.me.
• Want photo-centric UGC -> Loox.
• Need complex options and pricing rules -> Bold Product Options.
• Need simple personalization for low cost -> Infinite Options.
• Want to upsell after checkout -> ReConvert.
• Need email/SMS automation at scale -> Klaviyo.

Quick Comparison

Feature | Judge.me | Loox | Bold Product Options | Infinite Options | ReConvert | Klaviyo — | —: | —: | —: | —: | —: | —: Primary focus | Reviews, SEO | Photo reviews, UGC | Product customization, conditional logic | Simple custom fields | Post-purchase upsells | Email + SMS automation Starting price (monthly) | $0 / $15 (Awesome) | $9.99 | $19.99 (starting) | $9.99 | $0 / $7.99 | Free up to 250 contacts Best for | SEO and affordable reviews | Visual brands relying on UGC | Complex configurable products | Low-cost personalization | Increase AOV post-checkout | Data-driven product marketing

Pricing breakdowns (monthly, approximate, as of June 2024)

• Judge.me: Free plan $0; Awesome $15/mo.
• Loox: Basic $9.99/mo; Popular $29.99/mo; Advanced $59.99/mo.
• Bold Product Options: starting around $19.99/mo; higher plans or enterprise pricing may apply.
• Infinite Options: $9.99/mo flat.
• ReConvert: Free tier; Premium around $7.99/mo.
• Klaviyo: Free up to 250 contacts; paid plans scale (example starting at ~$20/mo for small lists).

Consolidated guidance:

• Lowest cost setup for reviews + basic personalization: Judge.me + Infinite Options = $0 to $25/mo.
• Visual marketing + post-purchase growth: Loox + ReConvert + Klaviyo = $9.99 + $7.99 + $20+ = $40+ / mo.
• Enterprise-level custom product configuration: Bold + Klaviyo + ReConvert = custom pricing, expect $100+/mo for combined stack at scale.

FAQ

How Do I Pick Between Judge.me and Loox?

me is best if you want a budget-friendly, SEO-focused review solution with a strong free tier. Loox is preferable when visual photo reviews and shoppable UGC are core to your brand identity and you expect photo submissions to drive conversion.

Will Product Options Apps Affect My Product Skus and Inventory?

Some product options apps (Bold Product Options) support SKU mapping and inventory adjustments for specific combinations; simpler apps like Infinite Options typically do not create unique SKUs and require manual inventory handling or another app to create variant SKUs.

Can Reconvert Add Items to an Order After Checkout?

ReConvert supports one-click post-purchase offers that can modify orders depending on Shopify API restrictions. Behavior can vary by Shopify plan and the app’s permissions; on some plans, offering free or discounted add-ons is straightforward, while adding paid items may require capturing payment authorizations during checkout.

How Much Does Klaviyo Cost as Contacts Grow?

Klaviyo pricing scales with the number of active contacts and whether you use email only or email + SMS. Small stores can start free; expect costs to rise materially as you exceed a few thousand contacts. Factor in SMS credits when planning budgets.

Will These Apps Slow Down My Store?

Any app that injects frontend widgets (reviews, galleries, or builder scripts) can affect page speed. me and Infinite Options are generally lightweight; Loox and complex option apps can increase load. Optimize by lazy-loading widgets, controlling the number of scripts, and testing with tools like Lighthouse.

Are There Alternatives If I Need Subscriptions Alongside Product Options?

Recharge and Skio are subscription-focused apps that integrate with product options tools. Combining an options app (Bold) with a subscription app (Recharge) often requires careful SKU and pricing mapping; plan for implementation and possible developer work.

Further Reading

• Best Shopify App for Product Customization Guide
• Yotpo Shopify Apps Guide for Shopify Stores
• Best Shopify Sms App Guide for Shopify Stores
• Best Shopify Apps to Increase Sales