Top 20 Shopify Apps for Store Growth
Practical guide to the top 20 Shopify apps to boost conversions, retention, and operations with pricing and features.
Introduction
This article lists the top 20 shopify apps every merchant should consider to grow conversions, retention, and operations. It covers marketing, reviews, subscriptions, customer service, SEO, backups, page building, dropshipping, and analytics so you can pick the right mix for your store.
Why this matters: selecting the right apps reduces friction, increases lifetime value, and automates repeatable tasks. Each app here is used by thousands of merchants and offers clear use cases, pricing starting points, and notable features so you can decide quickly.
Who should read this: merchants running Shopify stores, headless commerce experiments using Shopify as the backend, DTC brands scaling customer acquisition and retention, and agencies advising store owners. Read on to compare features, pricing, and implementation steps.
Top 20 Shopify Apps
1) [Klaviyo]
Klaviyo is an email and SMS marketing automation platform built for ecommerce merchants. It centralizes customer data and powers targeted flows like welcome series, cart abandonment, and post-purchase sequences.
Why it is notable: Klaviyo is known for deep Shopify data integration, predictive analytics, and a visual flow builder that non-technical marketers can use. It excels when you want personalized lifecycle campaigns driven by on-site behavior and purchase history.
Features and tech:
- Visual flow builder for email and SMS automation, A/B testing, and segmentation by product, order value, and lifecycle stage.
- Built-in analytics including revenue attribution and predicted CLV (customer lifetime value).
- Native Shopify integration with event-level data (placed order, viewed product, checkout started).
Pricing and metrics:
- Free tier up to 250 contacts; paid plans scale based on contacts and start around $20 per month for small lists. Used by tens of thousands of ecommerce brands.
2) [Omnisend]
Omnisend is an ecommerce-focused email, SMS, and automation platform that simplifies multi-channel campaigns. It combines signup forms, automation workflows, and cart recovery in one app.
Why it is notable: Omnisend balances ease of use and omnichannel messaging, with prebuilt templates and automation recipes for product-centric stores. It is a cost-effective alternative to enterprise platforms for growing merchants.
Features and tech:
- Automation workflows for abandoned cart, browse abandonment, and order follow-ups.
- SMS, email, and push messaging with segmentation and coupon integration.
- Prebuilt signup forms and landing pages with drag-and-drop editor.
Pricing and metrics:
- Free plan available for small stores; paid plans start around $16 per month. Supports tens of thousands of merchants worldwide.
3) [Privy]
Privy (by Attentive/Privy) is a suite for conversion and list growth featuring popups, banners, spin-to-win wheels, and email capture. It focuses on reducing cart abandonment and growing email lists quickly.
Why it is notable: Privy is easy to set up and includes conversion-focused templates for exit intent and mobile. It integrates with major ESPs and Shopify checkout flows to collect emails and coupon redemptions.
Features and tech:
- Popup, banner, flyout, and cart abandonment email templates with targeting rules.
- A/B testing and behavior-based triggers such as exit intent and time on site.
- Seamless integration with Klaviyo, Omnisend, and other email platforms.
Pricing and metrics:
- Free plan for basic features; paid plans start around $15 per month. Popular with small and mid-size stores focused on list growth.
4) [Judge.me]
me is a reviews app that collects product and store reviews, including photo and video submissions. It offers customizable review widgets and review request automations.
me is known for transparent pricing, robust features in the free plan, and strong integrations with Shopify and social proof channels. It is a cost-effective choice for merchants who need reliable reviews.
Features and tech:
- Automated review request emails, QR code review collection, and rich snippets for SEO.
- Photo and video review collection plus customizable review widgets.
- Integrations with Google Shopping and social platforms.
Pricing and metrics:
- Free core plan available; “Awesome” plan at about $15 per month. Used by over 100,000 merchants globally.
5) [Loox]
Loox is a visual review app that emphasizes photo reviews to increase trust and conversions. It automates review requests and displays photo-rich widgets across product pages.
Why it is notable: Stores that rely on product imagery and social proof (fashion, beauty, home goods) often see higher conversion lifts with Loox because user photos create authentic product context.
Features and tech:
- Automated email requests for photo reviews and referral coupons for reviewers.
- Carousel widgets, review galleries, and integration with Instagram UGC workflows.
- Moderation and duplicate detection tools.
Pricing and metrics:
- Plans start around $9.99 per month, with a discount for annual billing. Used by tens of thousands of small and medium merchants.
6) [Yotpo]
Yotpo is a customer content and reviews platform offering reviews, visual marketing, loyalty, and SMS solutions for medium to enterprise brands. It aggregates user-generated content for commerce and advertising.
Why it is notable: Yotpo is enterprise-focused, providing advanced moderation, syndication to Google, and integrations with martech stacks. It is often chosen by growing brands that need reviews plus loyalty in one vendor.
Features and tech:
- Product reviews, visual UGC curation, on-site widgets, and review syndication to Google Shopping.
- Loyalty and referral programs plus integrated SMS and email marketing.
- API-first approach for headless or custom storefronts.
Pricing and metrics:
- Free tier for basic reviews; enterprise pricing varies and often starts in the several-hundreds per month for combined suites. Used by thousands of mid-market and enterprise brands.
7) [Smile.io]
io provides loyalty and rewards programs that boost repeat purchase rates. It supports points, VIP tiers, and referrals to increase customer retention.
io integrates directly with Shopify, simplifying reward redemption at checkout and on customer accounts. It’s widely used by brands focused on increasing LTV (lifetime value).
Features and tech:
- Points-based systems, VIP tiers, referral widgets, and customizable reward rules.
- Integration with Shopify Checkout and major email providers for lifecycle campaigns.
- Analytics dashboard for program performance.
Pricing and metrics:
- Free plan for basic functionality; paid plans start around $49 per month. Used by over 90,000 merchants.
8) [Recharge]
Recharge is a subscription management app that enables recurring billing, subscription boxes, and subscription widgets on Shopify stores. It handles recurring checkout, proration, and customer self-service.
Why it is notable: Recharge is the market leader for subscription commerce on Shopify, powering complex subscription logic and high-volume subscription brands. It works for consumables, replenishment, and membership models.
Features and tech:
- Robust subscription billing, proration, swap and pause flows, and customer portal.
- Shopify Checkout integration and webhooks for custom logic.
- Enterprise and merchant success services for large subscription businesses.
Pricing and metrics:
- Pricing starts with a setup or base fee plus transaction-based pricing; plans commonly start around $39 per month for smaller merchants. Used by thousands of subscription-first brands.
9) [Bold Subscriptions]
Bold Subscriptions (by Bold Commerce) is an alternative subscription platform with strong customization and checkout integration. It works well for stores that need tailored subscription flows.
Why it is notable: Bold focuses on flexibility and API access, enabling complex bundling, frequency options, and merchant-controlled upsells. It is often chosen when merchants require custom subscription models.
Features and tech:
- Customizable subscription rules, discounts, and retry logic for failed payments.
- APIs and scripts for headless storefronts and checkout customizations.
- Integrations with payment processors and fulfillment systems.
Pricing and metrics:
- Pricing varies by plan and features; merchants often pay a monthly fee plus a revenue share. Trial and demo available for evaluation.
10) [Gorgias]
Gorgias is a helpdesk and customer service platform built for ecommerce. It centralizes email, chat, social, and phone interactions into one interface with templates and automation.
Why it is notable: Gorgias integrates deeply with Shopify to show order details inside tickets, enabling agents to take actions like refunds or order edits without switching apps. It reduces support resolution time and increases agent productivity.
Features and tech:
- Centralized inbox for email, live chat, Facebook, Instagram, and SMS with macros and automation rules.
- Shopify order context inside tickets, one-click refunds, and private notes for operations.
- SLA management, reporting, and multi-channel routing.
Pricing and metrics:
- Plans start around $60 per month; enterprise pricing available. Used by over 10,000 ecommerce brands.
11) [Zendesk]
Zendesk is a customer service platform that provides ticketing, messaging, and knowledge base solutions for brands of all sizes. It supports multi-channel support and advanced reporting.
Why it is notable: Zendesk is an established helpdesk with enterprise-grade features, scalability, and customizability. Shopify merchants use Zendesk when they need robust workflows, reporting, and multi-team support.
Features and tech:
- Ticketing, live chat, messaging, an integrated knowledge base, and advanced reporting.
- App integrations with Shopify to display order and customer data inside tickets.
- Customizable automation, triggers, and roles for teams.
Pricing and metrics:
- Zendesk Suite pricing starts around $19 per agent per month for basic plans; enterprise tiers scale higher. Widely adopted across industries.
12) [Rewind Backups]
Rewind Backups offers automated backups for Shopify stores, protecting products, themes, orders, and customer data. It provides point-in-time restore and selective recovery.
Why it is notable: Data loss from app conflicts, theme edits, or accidental deletes can be catastrophic. Rewind gives merchants peace of mind with automated daily backups and fast restores.
Features and tech:
- Automated backups with change history, selective restore for products/themes/pages, and activity logs.
- On-demand backups prior to migrations or major edits.
- Compliance and secure storage.
Pricing and metrics:
- Plans start around $9 per month for core backups; enterprise plans available. Trusted by tens of thousands of stores for data protection.
13) [Pagefly]
PageFly is a drag-and-drop page builder for Shopify that creates custom landing pages, product pages, and collections without coding. It focuses on conversion-optimized templates and responsive design.
Why it is notable: PageFly is popular among merchants who need greater control over page layouts than Shopify’s native editor allows. It supports A/B testing and integrates with marketing tools for conversion improvements.
Features and tech:
- Drag-and-drop editor, mobile and desktop responsive controls, and conversion-focused templates.
- Custom code blocks, A/B testing compatibility, and integration with apps like Klaviyo.
- SEO settings and fast-rendering components.
Pricing and metrics:
- Free tier available; paid plans start around $19 per month. Used by tens of thousands of stores.
14) [Shogun]
Shogun is a page builder and headless front-end tool for merchants building high-converting landing pages and product experiences. It is suited for merchants with design teams and conversion optimization needs.
Why it is notable: Shogun is enterprise-ready with page speed optimizations and headless support. Agencies often use Shogun for complex page builds and CRO (conversion rate optimization) experiments.
Features and tech:
- Drag-and-drop page builder, server-side rendering options for speed, and A/B testing.
- Headless and multi-store support with developer-friendly APIs.
- Templates optimized for conversions and merchandising.
Pricing and metrics:
- Plans start around $39 per month for small teams; enterprise pricing for larger merchants. Used by thousands of brands worldwide.
15) [SEO Manager]
SEO Manager is a Shopify app that helps merchants implement SEO (search engine optimization) improvements, schema markup, and meta tag management. It provides actionable suggestions and error checking.
Why it is notable: For merchants relying on organic search, SEO Manager simplifies technical SEO tasks without developer time and helps surface issues that impact rankings.
Features and tech:
- Meta tags editor, schema and rich snippets, broken link checks, and sitemap management.
- Actionable SEO suggestions and one-click fixes for common issues.
- Integrations with Google Search Console and analytics platforms.
Pricing and metrics:
- Pricing typically around $20 per month with a free trial. Widely used by SMB merchants focusing on organic traffic.
16) [Plug in SEO]
Plug in SEO scans your Shopify store for SEO issues and provides prioritized fixes for broken links, duplicate content, and page speed improvements. It is a lightweight auditing tool for merchants.
Why it is notable: Plug in SEO is easy to use and surfaces actionable recommendations that store owners or freelancers can implement quickly to improve organic visibility.
Features and tech:
- Automated site scans with issue categorization, meta tag checks, and schema reporting.
- Localized SEO checks and content suggestions.
- One-click fixes for some issues and developer-ready reports.
Pricing and metrics:
- Free checks available; paid plans around $20 per month unlock automated scans and advanced reporting.
17) [Dsers]
DSers is a dropshipping app that automates order mapping with AliExpress suppliers, bulk ordering, and supplier switching. It streamlines mapping products to suppliers and placing orders.
Why it is notable: DSers became a go-to alternative after Oberlo was retired; it supports high-volume dropship workflows and automates tracking number assignment and order routing.
Features and tech:
- Bulk order processing, variant mapping, supplier optimization, and order tracking synchronization.
- Rule-based supplier selection and batch fulfillment tools.
- Integration with AliExpress and third-party shipping solutions.
Pricing and metrics:
- Free plan with core features; paid plans with advanced automation starting around $19 per month. Popular among dropshippers for cost-effective automation.
18) [Spocket]
Spocket is a dropshipping marketplace focused on US and EU suppliers for faster shipping times compared to AliExpress. It offers branded invoicing and real inventory sync.
Why it is notable: Merchants selling in North America and Europe use Spocket when they need shorter shipping times and higher-quality supplier sourcing compared to overseas suppliers.
Features and tech:
- Supplier marketplace with product import, real-time inventory sync, branded invoices, and order automation.
- Filter by location, shipping times, and supplier ratings.
- One-click product import to Shopify and price markups.
Pricing and metrics:
- Free plan available; paid plans offering more products and reduced fees start around $24 per month.
19) [Aftership]
AfterShip is a shipment tracking and post-purchase experience app that centralizes tracking updates and automates shipment notifications to customers. It improves transparency and reduces support inquiries.
Why it is notable: AfterShip supports hundreds of carriers globally and powers branded tracking pages and automated email/SMS updates, which help reduce “where is my order” tickets.
Features and tech:
- Multi-carrier tracking, branded tracking pages, automated email/SMS notifications, and delivery analytics.
- Return management and tracking widgets for storefronts.
- Webhooks and API for custom integrations.
Pricing and metrics:
- Free tier for low-volume stores; paid plans start around $9 per month. Used by thousands of merchants handling international logistics.
20) [Hotjar]
Hotjar provides heatmaps, session recordings, and on-site surveys to understand visitor behavior and improve UX (user experience). It helps merchants identify friction points and optimize pages.
Why it is notable: Hotjar is valuable for conversion rate optimization (CRO) - combining visual heatmaps with recordings and feedback polls gives a clear picture of why visitors drop off or convert.
Features and tech:
- Click, move, and scroll heatmaps, session recordings, funnels, and feedback widgets.
- On-site surveys and recruiting users for user testing.
- Integrations with analytics and CRO workflows.
Pricing and metrics:
- Free basic plan; paid plans begin around $39 per month. Widely adopted by product and marketing teams for qualitative analytics.
How to Choose
Choosing apps depends on stage, budget, and goals. Start with revenue-impacting categories: email/SMS, reviews, and subscriptions. Prioritize apps that integrate natively with Shopify to avoid data fragmentation.
Decision checklist:
- Business priority: acquisition, conversion, retention, or operations.
- Data access: does the app share events with your analytics and ESP?
- Pricing fit: free tier for testing, and predictable scale pricing.
- Support and uptime: SLAs or merchant success for mission-critical apps.
90-day implementation timeline:
- Week 1-2: Install and configure one marketing app (Klaviyo or Omnisend) and a reviews app (Judge.me).
- Week 3-6: Implement on-site conversion tools (Privy, PageFly) and set up AB tests.
- Week 7-12: Add retention tools (Smile.io, Recharge) and support automation (Gorgias); review metrics and iterate.
Common Mistakes
Over-apping: Installing too many apps can slow your store, create script conflicts, and make data tracking inconsistent. Audit installed apps quarterly and remove unused ones.
Not testing performance: Changes to themes or scripts can degrade page speed. Use Lighthouse or PageSpeed Insights after installing page builders or popup tools.
Avoiding native integrations: Using apps that do not integrate with your ESP or analytics leads to siloed data. Verify webhook and event support before committing.
Ignoring scale pricing: Some apps look cheap initially but become expensive as you grow. Model expected costs at 3x and 10x current volume.
FAQ
Which App Should I Install First for Immediate Impact?
me. These typically produce measurable ROI quickly through cart recovery and social proof.
How Many Shopify Apps are Too Many?
There is no fixed number, but more important is quality and overlap. Aim to avoid duplicate functionality. If two apps both inject scripts on storefront, consider consolidating to reduce load and conflict.
Do These Apps Work with Shopify Plus and Headless Setups?
Most listed apps provide APIs or enterprise plans to support Shopify Plus and headless architectures. Verify API capabilities and developer support during evaluation.
How Do I Measure App ROI?
Track key metrics tied to the app goal: incremental revenue per email for ESPs, conversion lift from popups, repeat purchase rate for loyalty, and average order value for upsell apps. Use UTM tags, A/B tests, and merchant dashboards.
Are There Security or Privacy Concerns to Watch For?
Yes. Review each app’s data handling, GDPR compliance, and permissions before granting access. Limit API scopes and remove apps that request unnecessary full-store permissions.
Can I Change Apps Later Without Losing Data?
Many apps offer data export and migration tools, but some proprietary features may be hard to move. Plan migrations and export customer lists, review content, and automation logic before switching.
Further Reading
Optimize Your Store Profits
Try Profit Calc on the Shopify App Store — real-time profit analytics for your store.