Best Shopify App for Product Bundles Guide

Overview

If you are searching for the best shopify app for product bundles, this guide compares four leading bundle solutions so you can pick the right fit for your store. I compare Bold Bundles (Bold Commerce), Bundler - Product Bundles (Goldendev), Appstle Bundles, and PickyStory across features, setup complexity, pricing, and use cases.

What I am comparing: product-level bundles (fixed kits), mix-and-match bundles, bundles with discounts, bundle inventory management, and UX on product pages and cart/checkout. expected uplift.

Quick summary:

• Bold Bundles: Best for larger stores and merchants who need advanced rules, BOGO offers, and enterprise support.
• Bundler - Product Bundles: Best for small stores on a budget that want simple bundle creation and free tier options.
• Appstle Bundles: Best for merchants who want flexible mix-and-match bundles and native cart behavior with good automation.
• PickyStory: Best for merchants focused on visual merchandising, multi-product deals, and conversion-focused bundle displays.

Below you will find a detailed look at each app, pricing breakdowns, a decision checklist, a side-by-side comparison table, and a 4-6 question FAQ section.

Bold Bundles

Overview and Positioning

Bold Bundles is a long-standing bundle solution from Bold Commerce. It aims at merchants who need a powerful, rule-driven bundling engine that supports multiple bundle types, BOGO (buy X get Y), tiered discounts, and advanced cart behavior. Bold positions itself toward mid-market and enterprise merchants that want advanced promotions without heavy custom development.

Key Features and Strengths

• Multiple bundle types: fixed bundles, mix-and-match, BOGO, and tiered bundles.
• Rule engine: conditional offers, customer segment targeting, and scheduling.
• Checkout compatibility: deep cart integrations to ensure discounts apply before checkout in many themes.
• Analytics: performance tracking of bundles and promotions.
• Support and customization: enterprise-grade support and ability to request custom work.

Limitations and Tradeoffs

• Price and complexity: setup and rule configuration can be complex for beginners; steeper learning curve than simple bundle apps.
• Theme conflicts: older or heavily customized themes may require development work to ensure perfect UX.
• App ecosystem: Bold Commerce has restructured some apps over time; merchant should validate current feature set and integration behavior before committing.

Pricing and Value

• Pricing (typical historical listing): starting around $9.99 to $29.99 per month for basic tiers, with higher tiers or enterprise plans priced via custom quotes. Some accounts are charged a percentage of sales in past versions; check the Shopify App Store listing for current terms.
• Value: Best if your bundles drive significant AOV uplift and you need granular rules. The ROI comes from increased conversion and ability to run complex promotions.

Best For

• Mid-market merchants and brands running frequent promotions, BOGO campaigns, or tiered discounting.
• Stores that expect to scale bundles across many SKUs and need advanced rules or custom integrations.

Bundler - Product Bundles (Goldendev)

Overview and Positioning

Bundler by Goldendev is a focused, lightweight bundle app popular with small to medium Shopify stores. It emphasizes simple setup, a clean interface, and a generous free plan for basic needs. Bundler is positioned as an affordable, low-friction way to create fixed bundles and mix-and-match offers without a lot of configuration overhead.

Key Features and Strengths

• Simple bundle creation: fixed bundles and discount-per-bundle options.
• Free tier: allows testing bundles without upfront cost.
• Basic inventory handling: reduces component SKU inventory correctly on bundle purchase for most setups.
• Lightweight integration: minimal theme edits for many themes; quick setup.

Limitations and Tradeoffs

• Limited promotional complexity: fewer options for advanced BOGO rules, scheduled promotions, or customer segmentation.
• UX: less focus on rich visual merchandising or product-grid bundle displays compared to more feature-rich apps.
• Scalability: fewer enterprise features and integrations for large catalogs or complex workflows.

Pricing and Value

• Pricing (as commonly listed): Free plan available; Pro plans often around $9.99 per month (verify current price on the Shopify App Store). Paid tiers unlock more bundles, priority support, and some design controls.
• Value: Excellent ROI for small stores or those starting with simple bundled kits. Free plan makes experimentation low-risk.

Best For

• Bootstrapped merchants, new stores, and merchants who need simple fixed bundles or modest mix-and-match offers.
• Stores that want to validate bundle strategies before upgrading to more advanced solutions.

Appstle Bundles

Overview and Positioning

Appstle Bundles is a flexible bundling app built by Appstle, known for robust e-commerce automation solutions. It targets stores that need more flexible mix-and-match functionality, auto-application of bundle discounts at cart, and good automation of inventory and order flows. Appstle focuses on reliability and native-like behavior in the cart and checkout.

Key Features and Strengths

• Mix-and-match builder: combination kits where customers choose variants.
• Auto discounting: bundle discounts applied in cart with minimal friction.
• Inventory and order management: handles component SKU decrement and creates separate line items if needed for order fulfillment.
• Rules and conditional logic: enables simple conditional promotions and product eligibility rules.
• Integrations: works with many popular fulfillment and subscription apps.

Limitations and Tradeoffs

• Pricing complexity: multiple plans and add-ons can increase cost for high-volume stores.
• Onboarding: more advanced options require careful setup to avoid duplicate discounts or conflicts with other discount apps.
• Theming: while generally smooth, some themes might need tweaks to display selection UI ideally.

Pricing and Value

• Pricing (representative as of recent listings): plans commonly start at around $19.99 to $29.99 per month for basic tiers, with higher tiers (for more bundles, SKUs, or advanced features) at $59.99+/month. Some vendors offer usage-based tiers or enterprise quotes.
• Value: Strong balance of flexibility and native cart behavior; worthwhile for stores that need configurable kits and cleaner checkout UX.

Best For

• Merchants who want flexible mix-and-match bundles that behave like native products in the cart.
• Stores using subscriptions or needing reliable integration with fulfillment flows and order management.

Pickystory

Overview and Positioning

PickyStory is a visual merchandising and bundling app focused on conversion: bundle grids, shoppable collections, bundles on collection pages, and product-level upsells. It appeals to merchants that want to showcase bundles visually and create multi-product deals like “build your box” experiences.

Key Features and Strengths

• Visual bundle building: create bundle tiles, shoppable collections, and grid-level bundle offers.
• Variety of bundle types: fixed bundles, combos, buy-x-get-y, and volume discounts.
• Merchandising: place bundles on homepages, collection pages, and product pages with high visual control.
• Analytics and A/B testing options: measure bundle performance and tune offers.

Limitations and Tradeoffs

• Complexity for inventory-heavy catalogs: if you need strict inventory management across thousands of SKUs, additional configuration or custom workflows may be needed.
• Pricing for advanced tiers: more advanced merchandising features are in higher-priced plans.
• Learning curve: merchants focused solely on backend inventory may find the visual-first approach more than they need.

Pricing and Value

• Pricing (typical tiers): free plan available; paid plans commonly start at $29/month for growth features, with mid-tier at $99/month and advanced tiers $199+/month depending on features and order volume. Confirm current numbers in the Shopify App Store.
• Value: High for stores that rely on on-site merchandising and visual upsells to drive AOV; a good choice for DTC brands and lifestyle stores.

Best For

• Merchants who want conversion-focused bundle displays, shoppable collections, and stepped UX for multibuy offers.
• Brands emphasizing visual storytelling and product combos as a primary growth lever.

How to Choose

Decision checklist - 4-5 point framework

1. Business size and catalog complexity:

• Small catalog and simple kits: choose Bundler for low cost and quick setup.
• Large catalog or advanced rules: choose Bold Bundles or Appstle for rules and scale.

2. Bundle type needed:

• Fixed kit or simple discount: Bundler works well.
• Mix-and-match or configurable builds: Appstle or PickyStory are better.
• Complex promotional rules and BOGO flows: Bold Bundles is strong.

3. UX and merchandising needs:

• Visual bundle presentation and sitewide displays: PickyStory.
• Native cart-like behavior (discount auto-applied, clean checkout): Appstle or Bold.

4. Budget and expected ROI:

• Try free plans first to validate AOV uplift. If bundles lift average order value significantly, upgrade to unlock automation and merchandising features.

5. Integration and fulfillment:

• If you use subscriptions, third-party fulfillment, or advanced ERP, verify each app’s integration list and test in a staging theme.

Use this checklist to run a two-week experiment: pick one app, create 3-5 best-seller bundles, run a promotion, and measure AOV, conversion rate, and fulfillment friction.

Quick Comparison

Feature | Bold Bundles | Bundler (Goldendev) | Appstle Bundles | PickyStory — | —: | —: | —: | —: Pricing (starting) | ~$9.99-$29.99/mo; enterprise quotes | Free tier; Pro ~$9.99/mo | ~$19.99-$29.99/mo start; higher tiers $59+/mo | Free tier; Growth ~$29/mo; higher tiers $99+/mo Bundle types | Fixed, mix-and-match, BOGO, tiers | Fixed bundles, mix-and-match basics | Mix-and-match, fixed, conditional | Fixed, combos, buy-x-get-y, visual deals Cart / checkout behavior | Strong, but verify theme | Basic, generally okay | Strong native-like cart discounts | Good for visuals; verify inventory behavior Best for | Mid-market and enterprise promotions | Small stores and startups | Flexible configurable bundles and clean checkout | Visual merchandising and shoppable bundles

Pricing note: listed prices are representative and subject to change; verify current pricing, trial periods, and any transaction fees on each app’s Shopify App Store page.

FAQ

What is the Difference Between Fixed Bundles and Mix-and-Match Bundles?

Fixed bundles are pre-built sets of SKUs sold together as a single package and usually have a single SKU or price point. Mix-and-match bundles let customers choose component products or variants within a bundle (for example, choose any 3 socks from 10 options). Mix-and-match is more flexible for customers but typically requires more complex inventory and UI handling.

Will These Apps Affect My Checkout or Require Custom Theme Edits?

Most bundle apps either inject UI into product pages and cart pages or require small theme snippets. Some advanced functionality (like seamless in-cart discounts) can depend on theme compatibility. Expect to do minor theme edits for pixel-perfect display on custom themes; larger merchants may request developer assistance.

How Do Bundles Affect Inventory and Fulfillment?

Good bundle apps will decrement component SKU inventory on purchase and either create a single bundle line item or separate line items for fulfillment. Confirm whether the app creates separate order lines per component, which can simplify fulfillment, or a single bundle SKU, which may require custom packing logic.

Can I Use Product Bundles with Shopify Discounts and Scripts?

On Shopify Plus, Scripts allow deeper customization at checkout, but many bundle apps aim to apply discounts before checkout without requiring Scripts. If you use Shopify’s native discount engine, test for conflicts — some apps manage discounts internally and can override or coexist with Shopify Discounts.

Are There Limits on the Number of Bundles or Skus I Can Include?

Yes - many apps have limits per plan. Free or low-cost plans often cap the number of bundles or SKUs you can include. Higher tiers lift those caps.

Check the plan details if you manage a large catalog with many bundles.

How Should I Measure Bundle Performance?

Track these KPIs: bundle conversion rate, average order value (AOV) lift when bundles are shown, incremental sales per bundle, return rate on bundled items, and fulfillment time changes. Run A/B tests by showing bundles to a portion of traffic or running time-limited promotions to measure uplift accurately.

Further Reading

• Best Bundle App on Shopify Top Picks and Guide
• Shopify App Buy X Get Y Guide for Store Owners
• Best Shopify Options App for Product Variants
• Best Quantity Breaks Shopify App Guide