Best Shopify App for Product Page Top Picks

Overview

The phrase best shopify app for product page summarizes what this guide compares: five popular apps that store owners use to design, customize, and convert on Shopify product pages. This article compares full product-page builders (PageFly, Shogun, GemPages) and product-option/variant tools (Bold Product Options, Infinite Options) so you can match features to needs.

Key decision criteria:

• Design flexibility and visual editor quality
• Conversion features (tabs, reviews, scarcity, upsells)
• Ability to handle complex product options and conditional logic
• Page speed and Shopify theme compatibility
• Pricing and ROI for your SKU and sales volume

Quick summary of who each option is best for:

• PageFly: merchants who want a powerful free entry point and flexible drag-and-drop product pages.
• Shogun: agencies and stores needing enterprise-level features, analytics, and developer controls.
• GemPages: small to mid-size stores that want an easy UI with lower starting price and conversion widgets.
• Bold Product Options: merchants with complex product configurators, pricing rules, and conditional logic.
• Infinite Options (ShopPad): small stores on a budget needing simple extra options without advanced logic.

Best Shopify App for Product Page Comparison

This section sets context for the detailed app entries that follow. The three builders focus on layout and conversion-focused widgets; the two options apps focus on SKU configuration, custom fields, and price modifiers. Choose a builder when you need custom layouts, tabs, and product page sections; choose an options app when your primary need is variable product inputs, add-ons, or conditional options.

Pagefly

Overview and Positioning

PageFly is a popular page builder on Shopify with a strong focus on product pages and conversion-focused elements. It offers a drag-and-drop editor, many prebuilt sections and templates, and deep integration with Shopify product data. PageFly started as a more budget-friendly builder with a generous free tier.

Key Features and Strengths

• Drag-and-drop visual editor optimized for product pages and templates.
• Conversion widgets: countdown timers, trust badges, testimonials, referral elements.
• Prebuilt product page templates and mobile-optimized designs.
• Integration with Shopify product metafields and apps like reviews and upsells.
• Free plan that supports smaller stores and testing; decent documentation and community support.

Limitations and Tradeoffs

• Large or highly complex sites can find performance differences depending on how many custom sections are used.
• Some advanced interactions or custom code require developer help.
• For enterprise-level analytics, PageFly’s built-in tracking is solid but less advanced than Shogun’s analytics offering.

Pricing and Value (as of June 2024)

• Free plan: $0 (limited pages and features)
• Pro: approximately $24 per month (more pages, premium elements)
• Business: approximately $39 per month
• Premium: approximately $99 per month (higher limits and priority support)

PageFly’s free tier makes it low risk to try; Pro and Business tiers provide good value for growing stores.

Best For

• Small to mid-size merchants who want a flexible product page builder with a low-cost trial.
• Stores that want conversion widgets without switching themes.
• Merchants who prefer a visual editor and templates over coding.

Shogun

Overview and Positioning

Shogun positions itself as an enterprise-ready page builder with robust performance, A/B testing, and developer-friendly tools. Shogun is frequently chosen by larger Shopify stores and agencies that need strong control over page design and optimization workflows.

Key Features and Strengths

• Drag-and-drop editor with advanced elements and responsive controls.
• Built-in A/B testing (in higher tiers) and analytics to measure page performance.
• Developer features: code blocks, custom components, and theme isolation.
• Strong support for Shopify Plus shops and multi-store deployments.
• Good collaboration and workflow features for teams and agencies.

Limitations and Tradeoffs

• Higher price point; not cost-effective for small hobby stores.
• More complex to set up for non-technical users when leveraging advanced features.
• Cutting edge features may be overkill if you only need a few layout tweaks.

Pricing and Value (as of June 2024)

• Build plan: approximately $39 per month (basic builder features)
• Optimize plan: approximately $99 per month (A/B testing and analytics)
• Scale/Enterprise: custom pricing (priority support and advanced features)

Shogun’s value is strongest for stores that will use A/B tests and enterprise features to improve conversion rates at scale.

Best For

• Mid-market to enterprise merchants, Shopify Plus stores, and agencies.
• Merchants who run regular optimization and A/B testing.
• Teams that need developer controls and collaboration workflows.

Gempages

Overview and Positioning

GemPages is a user-friendly page builder focused on simplicity and conversion. It competes directly with PageFly and Shogun but often positions itself as easier to learn for merchants without developer support. It includes templates, conversion widgets, and a clean editor.

Key Features and Strengths

• Intuitive drag-and-drop editor with conversion-focused elements.
• Product page templates, mobile-first designs, and SEO settings.
• Built-in widgets for upsells, reviews, countdowns, and CTA enhancements.
• Faster onboarding and simpler UI for merchants without technical resources.

Limitations and Tradeoffs

• Some advanced customizations or performance tuning may require more manual work.
• Fewer enterprise features compared with Shogun (limited A/B testing on basic tiers).
• Limitations on page count or elements in lower tiers can require upgrades for stores with many SKUs.

Pricing and Value (as of June 2024)

• Starter: approximately $15 per month (basic pages and templates)
• Pro: approximately $29 per month (more templates and elements)
• Advanced/Agency: approximately $99 per month (higher limits and priority support)

GemPages offers compelling value for small to mid-size stores that want a straightforward editor and conversion widgets.

Best For

• Small and medium stores seeking an easy-to-use product page builder.
• Merchants who want speed to publish without a steep learning curve.
• Stores that prioritize quick design iterations and lower monthly cost.

Bold Product Options

Overview and Positioning

Bold Product Options (by Bold Commerce) focuses on product options, add-ons, and pricing rules rather than full page layouts. It allows merchants to create unlimited product options, conditional logic, and price modifiers, making it suitable for stores with configurable products, personalization, and add-on sales.

Key Features and Strengths

• Create unlimited custom options (text, dropdowns, checkboxes, file uploads).
• Conditional logic to show/hide options based on shopper selections.
• Price modifiers and SKU mapping to add fees or modify product price dynamically.
• Integration with cart, line item properties, and some bundling features.
• Enterprise-grade reliability and support for complex product setups.

Limitations and Tradeoffs

• Not a page builder; it focuses on options and product configuration.
• Some advanced pricing logic or inventory mapping may require careful setup.
• Monthly cost can add up when combined with a separate page builder.

Pricing and Value (as of June 2024)

• Base plan: approximately $9.99 per month
• Plus/Advanced plans: approximately $19.99 to $29.99 per month for extra features and priority support
• Enterprise/custom pricing available for very large merchants

Bold Product Options is cost-effective for stores that need complex option logic and price adjustments without creating separate SKUs.

Best For

• Merchants selling configurable or customizable products (made-to-order, personalized items).
• Stores that need conditional fields, file uploads, and price add-ons.
• Businesses that want to avoid creating many distinct SKUs for each option combination.

Infinite Options (Shoppad)

Overview and Positioning

Infinite Options by ShopPad is a lightweight, affordable product options app used by many small merchants. It supports custom input fields, checkboxes, dropdowns, and date fields. It is aimed at stores that need basic customization fields without advanced conditional logic.

Key Features and Strengths

• Simple interface to add unlimited custom fields to products.
• Supports text, dropdown, checkbox, calendar, and file upload fields.
• Low monthly cost and predictable billing.
• Reliable and easy to install; minimal setup for basic needs.

Limitations and Tradeoffs

• No advanced conditional logic or complex pricing modifiers in the base app.
• Limited support for SKU mapping and inventory tracking per option.
• Not a page builder; you still use your theme or a separate builder for layout changes.

Pricing and Value (as of June 2024)

• Flat pricing: approximately $9.99 per month

Infinite Options is a practical choice if you only need basic extra fields and want low cost.

Best For

• Small stores on a budget that need simple custom fields (engraving text, sizing notes).
• Merchants who want predictable pricing and minimal configuration.
• Stores that do not need conditional logic or complex price adjustments.

How to Choose

Pick the right tool by mapping needs to capabilities.

1. Primary goal: Do you need layout design or product configuration? Choose a page builder for visual changes (PageFly, Shogun, GemPages). Choose an options app for add-ons and personalization (Bold, Infinite Options).
2. Complexity of options: If you need conditional logic, price modifiers, or SKU mapping, prefer Bold Product Options. For simple input fields, Infinite Options is sufficient.
3. Budget and scale: For low-cost testing, start with PageFly or GemPages free/cheap tiers or Infinite Options at $9.99/mo. For enterprise optimization and A/B testing, factor in Shogun and its higher cost.
4. Conversion tools: If you need built-in conversion widgets (countdowns, upsells, reviews), PageFly/GemPages provide many. For experiments and analytics, choose Shogun.
5. Team and workflow: If you work with an agency or need developer controls and multi-store deployment, Shogun or Bold (for enterprise) is preferable.

Apply the checklist: example scenarios

• New store with limited budget and several custom fields: Infinite Options + your theme.
• Growing store seeking improved product pages and conversion widgets: PageFly Pro or GemPages Pro.
• High-volume store running A/B tests and complex flows: Shogun Optimize.
• Product configurator with price modifiers and conditional logic: Bold Product Options.

Quick Comparison

Feature | PageFly | Shogun | GemPages | Bold Product Options | Infinite Options —|—:|—:|—:|—:|—: Primary focus | Product page builder | Enterprise page builder & A/B testing | Product page builder | Product option configurator | Simple product options Visual editor | Yes | Yes | Yes | No | No Conditional logic | Limited | Limited | Limited | Yes (advanced) | No A/B testing | No (some integrations) | Yes (Optimize plan) | No | No | No Starting price (approx) | $0 / $24 / $39 / $99 | $39 / $99 / custom | $15 / $29 / $99 | $9.99 / $19.99+ | $9.99 Best for | DIY stores needing flexible layouts | Agencies, Shopify Plus, optimization teams | Small-mid stores wanting ease of use | Customizable products, price add-ons | Budget stores needing custom fields

Pricing breakdowns (summary, approx as of June 2024)

• PageFly: Free plan; Pro ~ $24/mo; Business ~ $39/mo; Premium ~ $99/mo.
• Shogun: Build ~ $39/mo; Optimize ~ $99/mo; Enterprise: custom pricing.
• GemPages: Starter ~ $15/mo; Pro ~ $29/mo; Agency ~ $99/mo.
• Bold Product Options: Base ~ $9.99/mo; Advanced ~ $19.99-$29.99/mo; Enterprise custom.
• Infinite Options: Flat ~ $9.99/mo.

Notes on pricing: always verify current app listings in the Shopify App Store since promo pricing and tiers can change.

FAQ

Which App is Best If I Only Want a Few Custom Fields on Product Pages?

Infinite Options is best for simple custom fields like text boxes, dropdowns, and file uploads at a low monthly cost. If you need price modifiers or conditional logic later, consider upgrading to Bold Product Options.

Can I Use a Product Page Builder and a Product Options App Together?

Yes. Many merchants use a page builder (PageFly, Shogun, GemPages) to control layout and an options app (Bold or Infinite Options) to handle custom fields and pricing logic. Ensure the apps integrate cleanly and test cart behavior.

Will These Apps Slow Down My Product Pages?

Any app that injects elements can impact page speed; builders that load many scripts or heavy widgets have a larger effect. Minimize impact by using only necessary widgets, leveraging lazy loading, and testing pages with tools like Google PageSpeed or Lighthouse. Shogun emphasizes performance optimizations for larger sites.

Do Product Builders Support Shopify Plus and Metafields?

Yes. PageFly, Shogun, and GemPages support Shopify metafields and are used on Plus stores; Shogun has additional enterprise workflow features. Check each app’s documentation for exact metafield and dynamic content support.

How Do I Handle Inventory and Skus When Using Custom Options?

If options create separate SKUs, consider using SKU mapping or a bundle/variant management solution. Bold Product Options can map options to price modifiers, but maintaining inventory per variant may require generating real variants or using a dedicated SKU management app.

Is There an Easy Way to a/B Test a New Product Page Design?

Shogun Optimize includes A/B testing in its higher tiers. For other builders, you can use Shopify’s native A/B testing (if available) or third-party experimentation tools, though setup may be more manual.

Further Reading

• Best Shopify App for Product Variants Comparison
• Best Shopify App for Product Customization Guide
• Best Website Builder App Shopify for Stores
• Best Shopify Ab Testing App