Shopify Ad ROAS Calculator
Calculate the return on ad spend your Shopify campaign needs after product cost, shipping, and payment fees.
Recommended
Optimize Your Store Profits
Try Profit Calc on the Shopify App Store — real-time profit analytics for your store.
Shopify Ad ROAS Calculator
Calculate the return on ad spend your Shopify campaign needs after product cost, shipping, and payment fees.
Formula: average order value divided by contribution margin per order before ad spend.
What this tool does
This calculator shows the ROAS a Shopify ad campaign needs before it stops eating contribution margin. Instead of treating revenue as profit, it subtracts product cost, fulfillment, and payment fees first, then converts the remaining margin into a break-even ROAS target.
How to use it
- Average order value: use the blended AOV for the campaign or product set you are promoting.
- Product cost: include landed COGS, not the polite supplier quote.
- Shipping and fulfillment: add the shipping subsidy, pick/pack, and fulfillment cost per order.
- Payment and app fees: include payment processing and any per-order app fees you can reasonably allocate.
How to use the result
If the tool returns 2.4x, a campaign running below 2.4 ROAS is not covering order-level costs. Run your current Meta, Google, or TikTok campaign numbers, then compare the result with the profit calc workflow before changing bids.
Recommended Next Step
Try Profit Calc free on Shopify App Store. Use this quick Shopify App Store planning check, then confirm the same campaign inside Profit Calc before scaling spend.
Next step
Optimize Your Store Profits
Try Profit Calc on the Shopify App Store — real-time profit analytics for your store.